Of the display typefaces Rudolf Koch designed, Neuland may have received the most use abroad. But how was it made? A 1922 letter Koch sent to Ernst Kellner provides more questions than answers, and designers have speculated for almost half a century about whether Koch really cut its punches without any preparation. Dan Reynolds’s essay reviews these textual sources, comparing them with surviving process material preserved in the Klingspor Museum and elsewhere. Written by Dan Reynolds and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.





Making Neuland, Dan Reynolds, Poem, Frankfurt am Main, 2023.







Learning from Albers, workshop, Hochschule Mainz, 2017.
Of all the title fonts from the Klingspor type foundry, Neuland was probably the most frequently used abroad. But how was it produced? A letter Koch sent to Ernst Kellner in 1922 raises more questions than it answers, and designers have speculated for nearly half a century about whether Koch really cut the hallmarks without any preparation. Dan Reynolds has examined the various sources; Edvinas Žukauskas and Jérôme Knebusch have digitised the different sizes for the first time. The essay Making Neuland and the typeface Koch Grotesk were published by Poem for Neuland’s centenary in 2023. Conference held at ENSAD Nancy, 28 November 2023.











Making/Remaking Neuland, lecture, ENSAD Nancy, w/ Dan Reynolds & Edvinas Žukauskas, 2023.






Gotico-Antiqua, proto-roman, hybrid. 15th-century types between gothic and roman, symposium & exhibition, ANRT Nancy, 2019. Visit Website

















Zainer’s Gotico-Antiqua, workshop, Hochschule & Stadtbibliothek Aachen, 2017.
‘La page projetée. Livres fictionnels au cinéma’ [The projected page. Fictionnal books in movies] is a pedagogical project led by the Institut Page at ESAL Metz, in collaboration with Léo Coquet, Elamine Maecha, and the institute's students. We analyzed existing films that feature fictional books—books that appear only on screen and were never actually edited or published. These books are often reduced to their physical appearance as cinematic props, typically limited to a cover. Yet they actively contribute to the narrative and, in some cases, even extend it. The research project was presented during a one-day symposium in Metz, featuring Agatha Masa, officeabc, Alice Planes, and Pierre Leguillon. The event was promoted via social media and a printed poster. A (filled) popcorn cup was handed out at the entrance of the symposium, with the program printed on it.









La page projetée. Livres (fictionnels) au cinéma, research symposium, ESAL Metz, 2023. Visual identity, w/ Institut Page











If, typeface, w/ Constantin Pfeiffer, 2007-2020. Published by Poem









Futura Super Extra Bold, workshop, Gutenberg Museum Mainz, 2017.











À l’occasion > Rencontres nationales de la Fraap, visual identity, Trinitaires & 49 Nord 6 Est Frac Lorraine Metz, 2008.
Nouveau Quellstift is the rounded variant of the Nouveau typeface. In theory, all sans serif types could have rounded versions. Here, it resonates particularly with the origins of Art Nouveau letters, which can be found in writing rather than in typography. The Quellstift, literally ‘source pen’, is a monolinear writing tool made of shaped cork. Rudolf von Larisch promoted its use through his artistic writing courses at the Kunstgewerbeschule in Vienna and his influential 1905 book ‘Unterricht in ornamentaler Schrift’. This modern interpretation designed by Jérôme Knebusch has 36 styles: six weights ranging from thin to bold, and five sub-families arranged from the most quiet to the most expressive forms named after some influential flowers of the Art Nouveau mouvement: Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle. The Nouveau typeface was initially designed as an all-caps custom typeface for the École de Nancy, the art museum in France, with Philippe Tytgat.












Nouveau Quellstift, typeface, 2024. Published by Poem.


Triennials, visual identity & custom typeface, Rotondes, Cercle Cité, Casino Luxembourg, 2020.








