The Musée d'Orsay is dedicated to artistic expression from the period 1848–1914. With an annual attendance of 3.5 million visitors, it stands as one of the world’s most prestigious cultural institutions. Its complete visual identity overhaul, undertaken by the Paris-based graphic design studio Zoo, offers a contemporary interpretation of the museum’s artistic legacy by establishing a clear, readable, and engaging visual language. As part of this redesign, an exclusive typeface was created in two styles. This typeface is a modern reinterpretation of the typographic developments of La Belle Époque, channeling the vitality of the era to which the Musée d'Orsay is devoted. The roman style presents a distilled interpretation of the 19th-century French Elzévir genre, while the italic revives the Coulée Italique Elzévirienne, originally cast by the Parisian foundry Beaudoire & Fils. The italic also features a set of swash capitals. Both styles were drawn by Rafael Ribas, with advisory, mastering, and production by Jérôme Knebusch. Some images are excerpted from the 2023/2024 program, where the typeface is paired with Antique Legacy.
Orsay Elzévir, custom typeface, Musée d'Orsay, Paris, 2023. Advisory & production for zoo, designers graphiques / Rafael Ribas.
Rudolf Koch and Fritz Kredel's remarkable Blumenbuch [Book of Flowers] was published between 1929 and 1942, from precious volumes and portfolios to pocket editions, involving numerous collaborators, printers and publishers such as Mainzer Presse in Mainz, Ernst-Ludwig-Presse in Darmstadt and Insel-Verlag, Leipzig. The Insel paperback edition continued to be printed throughout the 20th century. Koch began drawing wild flowers in 1922. He explains that he 'collected [the flowers] at random and without any particular purpose. I only drew those that grew in Offenbach and the surrounding area...'. A member of Koch's Werkstatt, the young Kredel, engraved most of the 250 drawings. The flowers were engraved on wood and coloured entirely by hand. The entire project - the various editions, sketchbooks, printing tests and original woodcuts - constitutes an exceptional archive that was exhibited for the first time in France, at the Modulab gallery in Metz The exhibition curated by Jérôme Knebusch is a joint venture between the Klingspor Museum, Poem, Modulab and the École nationale d'art et de design de Nancy.
Das Blumenbuch, Modulab, Metz, 4.5 – 17.6.2023. Klingspor Museum Archive.
In 2011, students of ESAL Metz started within a workshop with Argentinian type designer Alejandro Lo Celso and their teacher Jérôme Knebusch a specific design for their school. Looking for a bookish typeface tending to modern forms, the students found interesting references in the work of Baskerville and Didot, precisely: exactly inbetween. The type grew during the following years, each time in intensive workshop sessions, to a complete type family named Messine, covering text, display, poster, italic, bold, sans and serif versions. Today, Messine is the official and exclusive typeface of the school, used all over its documents.
Messine, workshop programme, custom typeface, w/ PampaType, ESAL Metz, 2011-2019.
Jardin de Cristal, Abbaye des Prémontrés, Pont-à-Mousson, 2007.
Accent sur Est, École Supérieure d’Art, Metz, 2008.
Triennals, prefiguration event of the Luxembourg young contemporary art triennale, with former triennale participants. Custom single-typeface and 'ongoing' visual identity which will evolve in the Brave New World Order identity of the triennale held one year later. See this website for more.
Triennials, visual identity & custom typeface, Rotondes, Cercle Cité, Casino Luxembourg, 2020.
Decode Blockdock is a font which integrates a representative, uniformed glyph for each encoded Unicode block. Commissioned by Johannes Bergerhausen from Institut Designlabor Gutenberg/ Hochschule Mainz and used for the decodeunicode and worldswritingsystems websites (links below), and its iconic poster together with the missing scripts (ANRT research program). Ongoing work since 2015.
Decode Blockdock, custom typeface, Hochschule Mainz, 2015-2023.
Essay devoted to the study of typefaces created during the 15th century which are neither roman nor gothic. The main concern is to offer a description and nomenclature. The research had been undertaken within the framework of the programme at the Atelier National de Recherche Typographique (France). Written by Jérôme Knebusch. Published in Azimuts 48-49, St. Etienne, 2018.
Drôles de types / Strange Types, Azimuts 48-49, St. Etienne, 2018.
In the mid-nineteenth century, the French Ministry of the Navy ordered all fishermen to register with local authorities. Drifter boats and sardine luggers were henceforth required to sport a clearly visible number and initial letter on their bows and sails, in order to help the gendarmes identify them. Boat numbers followed a consistent ‘Didot’ style until the mid-1880s before they began to shift. Blackletter initials occasionally popped up on hulls, as did ornamental squares or diamonds. Rounded letters opened up to the point of illegibility, ending in assertive ball terminals and spectacular bifurcations (or ‘barbs’) appeared at the feet of numerals with vertical stems. According to some old seadogs, the alphabet à barbes was invented to make the figures ‘favourable for fishing’ and to bring good fortune. But other witnesses rejected this superstitious idea. Far from being incompatible, these viewpoints provide insights into the varied perspectives of seafarers. Written by Yoann De Roeck and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.
Fishing Figures, Yoann de Roeck, Poem, Frankfurt am Main, 2023. Published by (Poem.
Custom all-caps typeface in medium weight, used throughout the museum's documents and announcements. The nearby, recently restored Villa Majorelle uses the typeface as well for its signage. The typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. It is further is characterized by wide capitals in many variants. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letterforms. Designed with Philippe Tytgat. Graphic design by Lab.Leblond.Tytgtat, Nancy. The typeface was later extended to minuscules in diverse weights, and published by Poem as a full retail type family in 2022.
Nouveau, custom typeface, Musée de l’Ecole de Nancy, w/ Philippe Tytgtat, Nancy, 2018-2020. Graphic design Lab.Leblond.Tytgtat.
Of all the title fonts from the Klingspor type foundry, Neuland was probably the most frequently used abroad. But how was it produced? A letter Koch sent to Ernst Kellner in 1922 raises more questions than it answers, and designers have speculated for nearly half a century about whether Koch really cut the hallmarks without any preparation. Dan Reynolds has examined the various sources; Edvinas Žukauskas and Jérôme Knebusch have digitised the different sizes for the first time. The essay Making Neuland and the typeface Koch Grotesk were published by Poem for Neuland’s centenary in 2023. Conference held at ENSAD Nancy, 28 November 2023. It was recorded, link below.
Making/Remaking Neuland, conference, ENSAD Nancy, w/ Dan Reynolds & Edvinas Žukauskas, 2023.
Instant is an anachronic type family going from thin, quick handwritten letters to stable, black typographic shapes. Each of the five styles correspond to a singular design related to a specific stroke speed and weight: Vivid, Quick, Regular, Slow, Heavy. Hommage to the poet, painter and writer Henri Michaux (1899 – 1984), it questions fundamental differences between handwriting and typography, type family consistency and the relation and usage of roman, bold and cursive faces. Instant was designed by Jérôme Knebusch in 2005 as part of a personal research project at ANRT Nancy. First published in 2012 by BAT Foundry, it is today available at Poem. In 2020, Instant Variable was added to the collection.