The Musée d'Orsay is dedicated to artistic expression from the period 1848–1914. With an annual attendance of 3.5 million visitors, it stands as one of the world’s most prestigious cultural institutions. Its complete visual identity overhaul, undertaken by the Paris-based graphic design studio Zoo, offers a contemporary interpretation of the museum’s artistic legacy by establishing a clear, readable, and engaging visual language. As part of this redesign, an exclusive typeface was created in two styles. This typeface is a modern reinterpretation of the typographic developments of La Belle Époque, channeling the vitality of the era to which the Musée d'Orsay is devoted. The roman style presents a distilled interpretation of the 19th-century French Elzévir genre, while the italic revives the Coulée Italique Elzévirienne, originally cast by the Parisian foundry Beaudoire & Fils. The italic also features a set of swash capitals. Both styles were drawn by Rafael Ribas, with advisory, mastering, and production by Jérôme Knebusch. Some images are excerpted from the 2023/2024 program, where the typeface is paired with Antique Legacy.
Orsay Elzévir, custom typeface, Musée d'Orsay, Paris, 2023. Advisory & production for zoo, designers graphiques / Rafael Ribas.
Pangramme: learning type design, exhibition, ESAL Metz, ESAD Amiens, Le Signe Chaumont, ATypI Montréal, Druckkunst Museum Leipzig, 2016-2018.
Zainer’s Gotico-Antiqua, workshop, Hochschule & Stadtbibliothek Aachen, 2017.
Rudolf Koch and Fritz Kredel's remarkable Blumenbuch [Book of Flowers] was published between 1929 and 1942, from precious volumes and portfolios to pocket editions, involving numerous collaborators, printers and publishers such as Mainzer Presse in Mainz, Ernst-Ludwig-Presse in Darmstadt and Insel-Verlag, Leipzig. The Insel paperback edition continued to be printed throughout the 20th century. Koch began drawing wild flowers in 1922. He explains that he 'collected [the flowers] at random and without any particular purpose. I only drew those that grew in Offenbach and the surrounding area...'. A member of Koch's Werkstatt, the young Kredel, engraved most of the 250 drawings. The flowers were engraved on wood and coloured entirely by hand. The entire project - the various editions, sketchbooks, printing tests and original woodcuts - constitutes an exceptional archive that was exhibited for the first time in France, at the Modulab gallery in Metz The exhibition curated by Jérôme Knebusch is a joint venture between the Klingspor Museum, Poem, Modulab and the École nationale d'art et de design de Nancy.