Nouveau is a playful Jugendstil typeface based on a modernist design. Sometimes qualified in German speaking regions as Künstler-Grotesk – ‘Artist Sans Serif'– the typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. The typeface is characterized by wide capitals in many variants paired to slightly condensed minuscules with a generous x-height. Five weights range from hair strokes to a robust medium. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letterforms. A variable font assembles all styles in one and makes them accessible through a weight and an exclusive flora axis. Nouveau was designed by Jérôme Knebusch and Philippe Tytgat and published in 2022 by Poem. It was initially created as an all-caps custom type for the École de Nancy, the Art Nouveau museum in France.
Nouveau, typeface, 2018-2022, w/ Philippe Tytgat. Published by Poem.
ARTEM, which stands for Art, Technology and Management, is an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. It combines the creation and the integration of new technologies with a managerial, strategic, economic and legal perspective. By crossing cultures – of the scientist or engineer from Mines Nancy, that of the manager from ICN Business School, and that of the artist or designer from the École nationale supérieure d'art et de design de Nancy – the Artem Alliance invites students to think outside the box by plunging them into the heart of issues and logics that are a priori far removed from their field of excellence. The exclusive custom typeface was commissioned successively between 2007 and 2017. The main idea and concept of Artem's graphic identity lies in the shared use of an exclusive typeface. Rather than stamping documents, it is a shared voice that speaks through the typeface. With a linear, pragmatic design based on Johnston (Edward Johnston, 1916), it has the distinctive feature of mixing capitals and lower case letters. Known as unicase (a single typographic case), the capitals of the acronym ARTEM blend in as small capitals among the lower case letters. There is no real set of capitals. The typeface is available in five weights: Thin, Light, Regular, Bold and Black. It is designed for headlines and short texts, where the design is as visible as it is readable. It is used throughout the Artem campus, for signage and on-screen and printed documents. See also the extension Artem Bureau on this website.
Artem, custom typeface, Alliance Artem & ENSAD, Nancy, 2007-2017. Graphic design Nicolas Pleutret.
Custom typeface in two styles, upright and italic, respectively entitled 1981 and 1996. While the first is a relecture of the first digital typefaces and their idiosyncratic approach, the second, more mature, comes closer to 1990s humanistic sans serifs. Used exlusively for the identity design of Brave New World Order – Triennale Jeune Création held at Rotondes and Casino Luxembourg. The young art triennale is a major event for emerging artists from Luxembourg and the Greater Region. The 2021 edition was devoted to the millennials generation. See here the typeface use within the overall design. See here the typeface use within the design of the catalogue. Here for on the signage project. And here for the website. A preliminary version was used here.
Triennale 1981-1996, custom typeface, Triennale Jeune Création, Rotondes, Casino Luxembourg – Forum d'art contemporain, 2020.
In 2011, students of ESAL Metz started within a workshop with Argentinian type designer Alejandro Lo Celso and their teacher Jérôme Knebusch a specific design for their school. Looking for a bookish typeface tending to modern forms, the students found interesting references in the work of Baskerville and Didot, precisely: exactly inbetween. The type grew during the following years, each time in intensive workshop sessions, to a complete type family named Messine, covering text, display, poster, italic, bold, sans and serif versions. Today, Messine is the official and exclusive typeface of the school, used all over its documents.
Messine, workshop programme, custom typeface, w/ PampaType, ESAL Metz, 2011-2019.
Nouveau Quellstift is the rounded variant of the Nouveau typeface. In theory, all sans serif types could have rounded versions. Here, it resonates particularly with the origins of Art Nouveau letters, which can be found in writing rather than in typography. The Quellstift, literally ‘source pen’, is a monolinear writing tool made of shaped cork. Rudolf von Larisch promoted its use through his artistic writing courses at the Kunstgewerbeschule in Vienna and his influential 1905 book ‘Unterricht in ornamentaler Schrift’. This modern interpretation designed by Jérôme Knebusch has 36 styles: six weights ranging from thin to bold, and five sub-families arranged from the most quiet to the most expressive forms named after some influential flowers of the Art Nouveau mouvement: Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle. The Nouveau typeface was initially designed as an all-caps custom typeface for the École de Nancy, the art museum in France, with Philippe Tytgat.
Nouveau Quellstift, typeface, 2024. Published by Poem.
Artem is the custom exclusive typeface for ARTEM, which stands for Art, Technology and Management,an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. For everyday text use, an extension known as Artem Bureau has been added to the Artem type family. While Artem is a unicase type (a singular mixture of some capitals and minuscules), Artem Bureau is a complete set of lowercase and capitals for everyday office use, and enhanced with more extensive functions and glyphs. Currently, only ENSAD Nancy uses this typeface, available in Regular, Bold (2017) and Italic (2022). ENSAD Nancy has also ordered a graphic version, Artem Dot, which reinforces its identity within the overall Artem project. More information on the Artem identity typeface page.
Artem Bureau Italic, custom typeface, ENSAD, Nancy, 2017, 2022.
Custom all-caps typeface in medium weight, used throughout the museum's documents and announcements. The nearby, recently restored Villa Majorelle uses the typeface as well for its signage. The typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. It is further is characterized by wide capitals in many variants. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letterforms. Designed with Philippe Tytgat. Graphic design by Lab.Leblond.Tytgtat, Nancy. The typeface was later extended to minuscules in diverse weights, and published by Poem as a full retail type family in 2022.