Custom all-caps typeface in medium weight, used throughout the museum's documents and announcements. The nearby, recently restored Villa Majorelle uses the typeface as well for its signage. The typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. It is further is characterized by wide capitals in many variants. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letterforms. Designed with Philippe Tytgat. Graphic design by Lab.Leblond.Tytgtat, Nancy. The typeface was later extended to minuscules in diverse weights, and published by Poem as a full retail type family in 2022.
