ARTEM, which stands for Art, Technology and Management, is an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. It combines the creation and the integration of new technologies with a managerial, strategic, economic and legal perspective. By crossing cultures – of the scientist or engineer from Mines Nancy, that of the manager from ICN Business School, and that of the artist or designer from the École nationale supérieure d'art et de design de Nancy – the Artem Alliance invites students to think outside the box by plunging them into the heart of issues and logics that are a priori far removed from their field of excellence. The exclusive custom typeface was commissioned successively between 2007 and 2017. The main idea and concept of Artem's graphic identity lies in the shared use of an exclusive typeface. Rather than stamping documents, it is a shared voice that speaks through the typeface. With a linear, pragmatic design based on Johnston (Edward Johnston, 1916), it has the distinctive feature of mixing capitals and lower case letters. Known as unicase (a single typographic case), the capitals of the acronym ARTEM blend in as small capitals among the lower case letters. There is no real set of capitals. The typeface is available in five weights: Thin, Light, Regular, Bold and Black. It is designed for headlines and short texts, where the design is as visible as it is readable. It is used throughout the Artem campus, for signage and on-screen and printed documents. See also the extension Artem Bureau on this website.

Conference given at ISType Mono series, Istanbul, in 2014. Instant is an anachronic type family going from thin, quick handwritten letters to stable, black typographic shapes. Each of the five styles correspond to a singular design related to a specific stroke speed and weight: Vivid, Quick, Regular, Slow, Heavy. Hommage to the poet, painter and writer Henri Michaux (1899 – 1984), it questions fundamental differences between handwriting and typography, type family consistency and the relation and usage of roman, bold and cursive faces. More informations on Instant here. Video link below.

Custom all-caps typeface in medium weight, used throughout the museum's documents and announcements. The nearby, recently restored Villa Majorelle uses the typeface as well for its signage. The typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. It is further is characterized by wide capitals in many variants. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letter­forms. Designed with Philippe Tytgat. Graphic design by Lab.Leblond.Tytgtat, Nancy. The typeface was later extended to minuscules in diverse weights, and published by Poem as a full retail type family in 2022.

Of the display typefaces Rudolf Koch designed, Neuland may have received the most use abroad. But how was it made? A 1922 letter Koch sent to Ernst Kellner provides more questions than answers, and designers have speculated for almost half a century about whether Koch really cut its punches without any preparation. Dan Reynolds’s essay reviews these textual sources, comparing them with surviving process material preserved in the Klingspor Museum and elsewhere. Written by Dan Reynolds and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

Three lingual, 16 pages article about the genesis of the Instant typeface. Published in Typografische Monatsblätter / Revue Suisse de l'imprimerie / Swiss Typographic Magazine, N°6, 2012. Written by Jérôme Knebusch. Free PDF download on link below.

One week workshop with Bachelor students. Design of a digital alphabet where capitals and minuscules have a distinctive different drawing.

In the mid-nineteenth century, the French Ministry of the Navy ordered all fishermen to register with local authorities. Drifter boats and sardine luggers were henceforth required to sport a clearly visible number and initial letter on their bows and sails, in order to help the gendarmes identify them. Boat numbers followed a consistent ‘Didot’ style until the mid-1880s before they began to shift. Blackletter initials occasionally popped up on hulls, as did ornamental squares or diamonds. Rounded letters opened up to the point of illegibility, ending in assertive ball terminals and spectacular bifurcations (or ‘barbs’) appeared at the feet of numerals with vertical stems. According to some old seadogs, the alphabet à barbes was invented to make the figures ‘favourable for fishing’ and to bring good fortune. But other witnesses rejected this superstitious idea. Far from being incompatible, these viewpoints provide insights into the varied perspectives of seafarers. Written by Yoann De Roeck and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

Visual identity and design of the symposium & exhibition Gotico-Antiqua, proto-roman, hybrid. 15th-century types between gothic and roman held at ENSAD Nancy in 2019. Design in French and English includes signage, poster, booklets and micro-website where you can find more information about the project (see link below). First use of the Almost typeface.

Almost is a typeface between gothic and roman. It was designed by Jérôme Knebusch in five weights and many alternates. They can be endlessly combined, taking either a roman or gothic direction, without falling in a strong, broken script nor becoming a ‘pure’ roman design. Above, uncialesque and bizarre (Byzantine) letterforms and a full set of initials complete the fonts. All take their inspiration in the 15th century, specifically in the period of 1459-1482 with Gotico-Antiqua typefaces like the ‘Durandus’ of Fust & Schöffer, the first type to present a humanistic tendency. A few years later Sweynheim & Pannartz use a type in Subiaco which some consider to be the first roman although gothic influences remain clearly visible. Roman type was finally defined in 1469-70 in Venice by the ‘de Spira’ brothers and Nicolas Jenson. But roman did not precipitate the death of gothic forms, mixtures of gothic and roman were tried out and the two co-existed for some time. Almost is a hommage to these types, which represent a unique, transitory moment in history of typography. More information about Almost on Poem's website.