ARTEM, which stands for Art, Technology and Management, is an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. It combines the creation and the integration of new technologies with a managerial, strategic, economic and legal perspective. By crossing cultures – of the scientist or engineer from Mines Nancy, that of the manager from ICN Business School, and that of the artist or designer from the École nationale supérieure d'art et de design de Nancy – the Artem Alliance invites students to think outside the box by plunging them into the heart of issues and logics that are a priori far removed from their field of excellence. The exclusive custom typeface was commissioned successively between 2007 and 2017. The main idea and concept of Artem's graphic identity lies in the shared use of an exclusive typeface. Rather than stamping documents, it is a shared voice that speaks through the typeface. With a linear, pragmatic design based on Johnston (Edward Johnston, 1916), it has the distinctive feature of mixing capitals and lower case letters. Known as unicase (a single typographic case), the capitals of the acronym ARTEM blend in as small capitals among the lower case letters. There is no real set of capitals. The typeface is available in five weights: Thin, Light, Regular, Bold and Black. It is designed for headlines and short texts, where the design is as visible as it is readable. It is used throughout the Artem campus, for signage and on-screen and printed documents. See also the extension Artem Bureau on this website.

Visual identity and design of the Brave New World Order – Triennale Jeune Création website. The young art triennale is a major event for emerging artists from Luxembourg and the Greater Region. The website showcases 40 artists and a forum, initiated during the Covid pandemic which delayed the exhibition for one year. Each artist could login and update his profile. The starting page is randomly customized, displaying each time in another order the black and white identity drawings. The identity integrated the custom design of a typefaces in two styles.

In the mid-nineteenth century, the French Ministry of the Navy ordered all fishermen to register with local authorities. Drifter boats and sardine luggers were henceforth required to sport a clearly visible number and initial letter on their bows and sails, in order to help the gendarmes identify them. Boat numbers followed a consistent ‘Didot’ style until the mid-1880s before they began to shift. Blackletter initials occasionally popped up on hulls, as did ornamental squares or diamonds. Rounded letters opened up to the point of illegibility, ending in assertive ball terminals and spectacular bifurcations (or ‘barbs’) appeared at the feet of numerals with vertical stems. According to some old seadogs, the alphabet à barbes was invented to make the figures ‘favourable for fishing’ and to bring good fortune. But other witnesses rejected this superstitious idea. Far from being incompatible, these viewpoints provide insights into the varied perspectives of seafarers. Written by Yoann De Roeck and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

In 2011, students of ESAL Metz started within a workshop with Argentinian type designer Alejandro Lo Celso and their teacher Jérôme Knebusch a specific design for their school. Looking for a bookish typeface tending to modern forms, the students found interesting references in the work of Baskerville and Didot, precisely: exactly inbetween. The type grew during the following years, each time in intensive workshop sessions, to a complete type family named Messine, covering text, display, poster, italic, bold, sans and serif versions. Today, Messine is the official and exclusive typeface of the school, used all over its documents.

Rudolf Koch and Fritz Kredel's remarkable Blumenbuch [Book of Flowers] was published between 1929 and 1942, from precious volumes and portfolios to pocket editions, involving numerous collaborators, printers and publishers such as Mainzer Presse in Mainz, Ernst-Ludwig-Presse in Darmstadt and Insel-Verlag, Leipzig. The Insel paperback edition continued to be printed throughout the 20th century. Koch began drawing wild flowers in 1922. He explains that he 'collected [the flowers] at random and without any particular purpose. I only drew those that grew in Offenbach and the surrounding area...'. A member of Koch's Werkstatt, the young Kredel, engraved most of the 250 drawings. The flowers were engraved on wood and coloured entirely by hand. The entire project - the various editions, sketchbooks, printing tests and original woodcuts - constitutes an exceptional archive that was exhibited for the first time in France, at the Modulab gallery in Metz The exhibition curated by Jérôme Knebusch is a joint venture between the Klingspor Museum, Poem, Modulab and the École nationale d'art et de design de Nancy.

One week workshop with Bachelor students. Design of a digital alphabet where capitals and minuscules have a distinctive different drawing.

Nouveau is a playful Jugendstil typeface based on a modernist design. Sometimes qualified in German speaking regions as Künstler-Grotesk – ‘Artist Sans Serif'– the typeface gathers different Art Nouveau forms found in architecture, furniture or art and transposes them into one harmonizing design. The typeface is characterized by wide capitals in many variants paired to slightly condensed minuscules with a generous x-height. Five weights range from hair strokes to a robust medium. The six styles (Crocus, Dahlia, Gingko, Nenuphar, Rose, Thistle) are arranged from the most quiet to the most expressive letter­forms. A variable font assembles all styles in one and makes them accessible through a weight and an exclusive flora axis. Nouveau was designed by Jérôme Knebusch and Philippe Tytgat and published in 2022 by Poem. It was initially created as an all-caps custom type for the École de Nancy, the Art Nouveau museum in France.

Invitation and program designed for Kunst Archiv Darmstadt. The archive collects works from artists related to the city of Darmstadt. The vertical alignment of the letters reminds book spines, as well as the monumental historical lettering on the building. Typeset in Gudrun Zapf-von Hesse's Hesse Antiqua, who lived with her husband in Darmstadt. Letters revived by Ferdinand P. Ulrich. The smaller texts are composed with Martin Majoor's Comma Sans.