Atelier Jérôme Knebusch
Mainzer Landstraße 105
60329 Frankfurt am Main
jk [at] jeromeknebusch.net
+49 69 15 61 60 23

ARTEM, which stands for Art, Technology and Management, is an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. It combines the creation and the integration of new technologies with a managerial, strategic, economic and legal perspective. By crossing cultures – of the scientist or engineer from Mines Nancy, that of the manager from ICN Business School, and that of the artist or designer from the École nationale supérieure d'art et de design de Nancy – the Artem Alliance invites students to think outside the box by plunging them into the heart of issues and logics that are a priori far removed from their field of excellence. The exclusive custom typeface was commissioned successively between 2007 and 2017. The main idea and concept of Artem's graphic identity lies in the shared use of an exclusive typeface. Rather than stamping documents, it is a shared voice that speaks through the typeface. With a linear, pragmatic design based on Johnston (Edward Johnston, 1916), it has the distinctive feature of mixing capitals and lower case letters. Known as unicase (a single typographic case), the capitals of the acronym ARTEM blend in as small capitals among the lower case letters. There is no real set of capitals. The typeface is available in five weights: Thin, Light, Regular, Bold and Black. It is designed for headlines and short texts, where the design is as visible as it is readable. It is used throughout the Artem campus, for signage and on-screen and printed documents. See also the extension Artem Bureau on this website.

Title
Artem
Date
2007–2017
Type
Type design
Client
Alliance Artem, École nationale supérieure d'art et design Nancy
Place
Nancy
Material
Custom typeface
Graphic design
Nicolas Pleutret

Artem, custom typeface, Alliance Artem & ENSAD, Nancy, 2007-2017. Graphic design Nicolas Pleutret.

Philly Hands is a concise but in-depth survey description of Philadelphian street penmanship, written and photographed by François Chastanet. It explores the Philly writers’ lexicon of ‘hands’, ranging from the original Gangster Prints to the Tall Hands, Wickeds, Stiff Hands, Punchlines, and more. It also provides a rare glimpse into the preparatory work done on paper before performing in the street. Through ductus diagrams, the inner tracing logic of landmark letters is revealed, offering insights into the unique calligraphic tradition of Philadelphia – nicknamed ‘Whip City’ and celebrated as the land of extreme cursivity. With a legacy spanning more than fifty years, the city has much to offer to lettering enthusiasts. Some cities are able to develop their own scriptural ‘texture’, going beyond individual experiments with the image of the name. Edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

Title
Philly Hands
Date
2024
Type
Editorial design
Client
Poem
Place
Frankfurt am Main
Material
Pamphlet
Publisher
Poem

Philly Hands, François Chastanet, Poem, Frankfurt am Main, 2024.

Une brève histoire des lignes, Centre Pompidou-Metz, 2013.

Instant is an anachronic type family going from thin, quick handwritten letters to stable, black typographic shapes. Each of the five styles correspond to a singular design related to a specific stroke speed and weight: Vivid, Quick, Regular, Slow, Heavy. Hommage to the poet, painter and writer Henri Michaux (1899 – 1984), it questions fundamental differences between handwriting and typography, type family consistency and the relation and usage of roman, bold and cursive faces. Instant was designed by Jérôme Knebusch in 2005 as part of a personal research project at ANRT Nancy. First published in 2012 by BAT Foundry, it is today available at Poem. In 2020, Instant Variable was added to the collection.

Title
Instant Variable
Date
2020
Type
Type design, Research
Client
Poem
Place
Frankfurt am Main
Material
Retail typeface
Award
Typo­graphica 2012
Award
Best ten fonts of the year, Fontwerk 2012
Publication
Poem

Instant Variable, typeface, 2020. Published by Poem.

Chercher sa recherche, Ministère de la culture, ENSAD Nancy, 2012. Published by Presses Universitaires Nancy.

klaatu barada nikto: histoires de science-fiction, ESAL Metz, 2013.

The Musée d'Orsay is dedicated to artistic expression from the period 1848–1914. With an annual attendance of 3.5 million visitors, it stands as one of the world’s most prestigious cultural institutions. Its complete visual identity overhaul, undertaken by the Paris-based graphic design studio Zoo, offers a contemporary interpretation of the museum’s artistic legacy by establishing a clear, readable, and engaging visual language. As part of this redesign, an exclusive typeface was created in two styles. This typeface is a modern reinterpretation of the typographic developments of La Belle Époque, channeling the vitality of the era to which the Musée d'Orsay is devoted. The roman style presents a distilled interpretation of the 19th-century French Elzévir genre, while the italic revives the Coulée Italique Elzévirienne, originally cast by the Parisian foundry Beaudoire & Fils. The italic also features a set of swash capitals. Both styles were drawn by Rafael Ribas, with advisory, mastering, and production by Jérôme Knebusch. Some images are excerpted from the 2023/2024 program, where the typeface is paired with Antique Legacy.

Title
Orsay Elzévir
Date
2023
Type
Type design
Client
Musée d'Orsay
Place
Paris
Material
Custom typeface
Type design
Rafael Ribas
Art direction, graphic design
Zoo designer graphiques, Paris
Advisory, production
Jérôme Knebusch
Photography
Victor & Arthur Brun

Orsay Elzévir, custom typeface, Musée d'Orsay, Paris, 2023. Advisory & production for zoo, designers graphiques / Rafael Ribas.

One week workshop with Bachelor students. Design of a digital alphabet where capitals and minuscules have a distinctive different drawing.

Title
Two types in one
Date
2019
Type
Education
Client
Hochschule Aachen
Place
Aachen
Material
Workshop

Two types in one, Hochschule Aachen, 2019.

Là où les détails se cachent, Sébastien Gouju, Institut Français Stuttgart, 2013.

Un mot, un matériau, École Française de Saarbruck et Dilling, 2008.

Of the display typefaces Rudolf Koch designed, Neuland may have received the most use abroad. But how was it made? A 1922 letter Koch sent to Ernst Kellner provides more questions than answers, and designers have speculated for almost half a century about whether Koch really cut its punches without any preparation. Dan Reynolds’s essay reviews these textual sources, comparing them with surviving process material preserved in the Klingspor Museum and elsewhere. Written by Dan Reynolds and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

Title
Making Neuland
Date
2023
Type
Editorial design
Client
Poem
Place
Frankfurt am Main
Material
Pamphlet
Publisher
Poem

Making Neuland, Dan Reynolds, Poem, Frankfurt am Main, 2023.

Sophie Dubosc. Avec ou sans raison, Sophie Dubosc, Frac Normandie, Rouen, 2016.

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