Of the display typefaces Rudolf Koch designed, Neuland may have received the most use abroad. But how was it made? A 1922 letter Koch sent to Ernst Kellner provides more questions than answers, and designers have speculated for almost half a century about whether Koch really cut its punches without any preparation. Dan Reynolds’s essay reviews these textual sources, comparing them with surviving process material preserved in the Klingspor Museum and elsewhere. Written by Dan Reynolds and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

ARTEM, which stands for Art, Technology and Management, is an original initiative set up by the École nationale supérieure d'art et de design de Nancy, ICN Business School and Mines Nancy. It combines the creation and the integration of new technologies with a managerial, strategic, economic and legal perspective. By crossing cultures – of the scientist or engineer from Mines Nancy, that of the manager from ICN Business School, and that of the artist or designer from the École nationale supérieure d'art et de design de Nancy – the Artem Alliance invites students to think outside the box by plunging them into the heart of issues and logics that are a priori far removed from their field of excellence. The exclusive custom typeface was commissioned successively between 2007 and 2017. The main idea and concept of Artem's graphic identity lies in the shared use of an exclusive typeface. Rather than stamping documents, it is a shared voice that speaks through the typeface. With a linear, pragmatic design based on Johnston (Edward Johnston, 1916), it has the distinctive feature of mixing capitals and lower case letters. Known as unicase (a single typographic case), the capitals of the acronym ARTEM blend in as small capitals among the lower case letters. There is no real set of capitals. The typeface is available in five weights: Thin, Light, Regular, Bold and Black. It is designed for headlines and short texts, where the design is as visible as it is readable. It is used throughout the Artem campus, for signage and on-screen and printed documents. See also the extension Artem Bureau on this website.

Of all the title fonts from the Klingspor type foundry, Neuland was probably the most frequently used abroad. But how was it produced? A letter Koch sent to Ernst Kellner in 1922 raises more questions than it answers, and designers have speculated for nearly half a century about whether Koch really cut the hallmarks without any preparation. Dan Reynolds has examined the various sources; Edvinas Žukauskas and Jérôme Knebusch have digitised the different sizes for the first time. The essay Making Neuland and the typeface Koch Grotesk were published by Poem for Neuland’s centenary in 2023. Conference held at ENSAD Nancy, 28 November 2023. It was recorded, link below.

Until the advent of talking pictures, cinema had been referred to as silent. To compensate for the absence of sound, films were punctuated by numerous ‘intertitles’ containing a fixed text, interspersed among the sequences of moving images. Intertitles could be hand-painted on thick paper or glass plates, using brushes or round-tipped nibs, by teams of letterers capable of producing up to 100 cards a day. Yet today we know almost nothing about these technically gifted craftsmen. However, at the end of the 1910s, in the United States, the name of a technician occasionally appeared in the film credits: that of Victor Vance, a letterer associated with the Warner Bros. studio. His distinctive style of lettering, constant over the years, was based on a virtuosic use of the brush. Considered a ‘title-artist’, he also wrote in 1930 an article on how to paint intertitles. This account sheds valuable and precise light on the methods used to produce intertitles and the way these objects were viewed at the time. Written by Julien Van Anholt and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

‘What if' is a typical question for an alternate history scenario, also called Uchronia: choose a starting point in history and imagine a different outcome. Based on Futura Fett, released by the Bauer Foundry in Frankfurt in 1928, the type was pushed to extreme blackness without loosing its historical reference nor becoming a caricature. Decisions Paul Renner took to achieve maximum boldness like opening the counters of some letters were taken even further. The typeface, designed by Constantin Pfeiffer & Jérôme Knebusch and released in 2020, was initially created during a workshop at the Gutenberg Museum Mainz at the occasion of the 'Futura. Die Schrift' exhibition in 2017. It has a single weight (among the blackest one can find), five widths and respective oblique versions. The glyphset is extended with Futura's iconic historical alternates, ‘Schmuck-Elemente' (decorative geometric forms) and a complete range of thin punctuation marks and diacritics.

It is usually believed that the typefounder Robert Thorne (1753–1820) was the first to have introduced in the early 19th century the ‘fat face’, a swollen offspring of the new ‘modern’ types then in vogue. Sébastien Morlighem’s essay intends to reassess his precise role in its development as well as other English founders. It is built on a re-reading of several key texts and a careful survey of original specimen books from the Thorne, Caslon & Catherwood, Fry & Steele and Figgins foundries. Edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.